Drilling Down Home Page Turning Customer Data
into Profits with a Spreadsheet
The Guide to Maximizing Customer Marketing ROI The Guide to Maximizing Customer Marketing ROI

Site Map


Book Includes all tutorials and examples from this web site
.

Get the book!

Purchase Drilling Down Book

Customers Speak Up on Book & Site


About the Author

Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Marketing Productivity Blog

 What is in the book?
 Productivity Blog
 CRM   
  Simple CRM
 Customer Retention
 Relationship Marketing
 Customer Loyalty
 Retail Optimization
 Telco/Utility/Services
  Visitor Conversion
  Visitor Quality
 
Guide to E-Metrics
  Customer Profiles
  Customer LifeCycles
  LifeTime Value
  Calculating ROI

  Workshops/Services
  Recent Repeaters
  RFM
  Retail Promotion
  Pre-CRM ROI Test
  Tracking CRM ROI
 
Tutorial: Latency
  Tutorial: Recency
  Scoring Software
  About Jim
  Consulting
  Praise
  Contact
  FAQ
  Search
 
Downloads
  Privacy

Expiring Articles  6/4 - 6/18

The following "must read" articles will move into the paid subscription archives of their respective web sites after the date listed below, so check them out soon!  

Fundraising Goes Beyond Donations
Expires June 12, 2003  DM News
Besides some good advice on fundraising, this article has a "Top 10 Reasons Why Donors Stop Contributing" list, a real eye-bugger when you see things like "Charity Didn't Remind Donor" at 3.3%.  Egad.  Doesn't mention RFM modeling to keep donors on track though; a 192% increase in ROI is nothing to sneeze at.


Hey Jim, did you read any other great articles lately I might have missed?

**** Modeling - No Routine Matter
No expiration  Direct Magazine
This is a great little collection of short stories on customer analysis gone bad - and what to do to keep it from happening to you.  Usually, it's because the modeler doesn't know exactly what the data is or the marketer has not been clear in specifying the desired outcome.  Best story I've heard lately: In modeling lead conversion to sale, the data-mining team comes back and says, "Best leads have first name of John."  Um, gang, that's the most popular male first name in the U.S., isn't it?  So maybe there is a natural bias to this result?

If you got to this page through Search, you can have these Article Update links e-mailed to you by subscribing to the free newsletter.  

Find Out Specifically What is in Jim's Book

Get the book with Free customer
scoring software at Booklocker.com

Or, Get it at Amazon.com     

Or Barnes & Noble.com

Review Jim's Customer Consulting Services

 

 
    Home Page


Thanks for visiting the original Drilling Down web site!

The advice and discussion continue on the Marketing Productivity Blog
and
Twitter: @jimnovo

Read the first 9 chapters of the Drilling Down book: download PDF

Purchase Book

Consulting

   
   

Ask Jim a Question

/

Get the book with Free scoring software at Booklocker.com

Find Out Specifically What is in the Book

Learn Customer Marketing Concepts and Metrics (site article list)

 


This is the original Drilling Down web site; the advice and discussion continue on the Marketing Productivity Blog and Twitter.

Download the first 9 chapters of the Drilling Down book here: PDF
Purchase Book           Consulting