The Drilling Down book, software, and this website are:
The Drilling Down Project by Jim Novo. All rights reserved in all media.
You are free to link to any pages on this web site without
asking me first. Really. That's why they call it "the
background, client list, and consulting services, including the High ROI
Customer Marketing Workshops, and are described here.
Email contact addresses:
Click and Send - Jim Novo
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jim(at)jimnovo.com - replace (at) with "@"
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Media, Interviews, Articles,
Links to Site
Phone (in the U.S.):
cellular phone: 727.895.5454
The Drilling Down Project
P.O. Box 7279
Saint Petersburg, FL 33734-7279 USA
I mean it. I guarantee
you will learn practical, useful, actionable, customer marketing optimization
techniques by going through this site. If you don't, contact
me and I will be happy to assist you "on the house." I know
there has been a lot of hype surrounding this topic, and people find it
difficult to understand. If I have "missed the mark" in your
case, please allow me make it up to you by addressing your individual business
Hi Folks, Jim Novo here. Short answer? We don't rent
the newsletter list - period.
The purpose of this web site is to provide a discussion forum
and information relevant to the Drilling Down concept and products, and about
database marketing in general.
I collect the e-mail address of those
who subscribe to the Drilling Down newsletter and the e-mail
address of those requesting files from the auto-responder (updated ReadMe file
for the software). The auto-responder generated
will not be spammed for a newsletter subscription! If you're interested in
the Drilling Down approach, you'll come back and subscribe to the newsletter
without spam from me, I figure.
The e-mail address, date and
time of activity, IP address, and browser type are collected when submissions to the
newsletter or auto-responder occur. This information is used to manage
and audit subscriptions to the
newsletter. The list is not rented or provided to any other business or
organization. I also look at general page view and referrer
activity using HitsLink page tags / cookies and WebTrends log analysis to get a sense of traffic patterns and advertising effectiveness;
of this information is tied to a personally identifiable piece of data (like
The Drilling Down book with free software is sold
at Booklocker.com No financial transactions take place here at the
Drilling Down web site. Booklocker,
unlike Amazon, believes your personal information "belongs to
If you have any questions regarding privacy
on this website, please e-mail me using the contact information above.
- Jim Novo