Favorite Customer Marketing Sites
CRM-Forum.com ITtoolbox CRM
Database Marketing Articles
Free and paid newsletters, articles, and software tools for relationship
Database Marketing Institute
Broad resource on Database Marketing including B2B profiling.
Published by Frequency
Marketing, Inc., COLLOQUY is dedicated to the dissemination of
information and analysis related to frequency marketing and customer loyalty
Guide to Data Mining, Web Mining, Knowledge Discovery, and eCRM.
The CRISP-DM project has developed an industry- and
tool-neutral Data Mining
Marketing-Oriented Webmaster Sites
Serious writers and accurate information for those wearing all the hats
required for managing and marketing a web site, especially if commerce is a
serious part of the business.
Database Marketing Trade Mags
Online version of the direct marketing trade magazine.
The offline weekly is a must read for Data-Driven marketing types.
Searchable article database is free for 30 days after article publication.
Direct marketing trade magazine, targeted at the hard core
data-driven marketer rather than beginners to the practice.
An easy to read mag, especially helpful for newbie direct and
database marketing types. Get the offline version for access to all
Comprehensive portal for information and
technology related to database marketing.
Consultant Database Marketing Sites
Future Now Inc.
"The Conversion Rate Specialists" - I like the approach these guys
take; it's based on hard numbers and real knowledge of customer behavior.
Sound familiar? Besides, you can't market to a visitor you don't
convert. So the more people they teach how to convert visitors into
customers, the more people will have databases of customers, which ultimately
means more business for me!
Lots of free and several paid reports on different aspects of
customer acquisition and retention. The book by the same name, written by
Patricia Seybold, is full of real world case studies about large companies
Marketing 1 to 1
As the preeminent management consulting firm specializing in
Customer Relationship Management and e-business strategies, Peppers and Rogers
Group has earned global recognition for its ability to understand and
communicate how technology is changing the way companies build relationships
with customers (their words).
General Internet Marketing Sites
Tons of internet marketing advice from people who work in the
business. Daily columns, forums, guidebooks, conferences.
Case studies and interviews with top interactive marketing people are the
name of the game at this site. Anne Holland is often first with the
details that might make a huge difference to your campaign approach.
Larry Chase's Web Digest For
Larry's service consists of "mercifully short reviews of marketing oriented
Web sites," delivered by e-mail each week. Extensive searchable
archives are hosted at the site.
Formed in November, 1995, the
goal of the Internet Sales Moderated Discussion List has remained consistent
over the past five years: to provide a forum for meaningful and helpful
discussion of e-commerce issues by those engaged in the online sale of products
I-Advertising is an interactive global community
specific to the Internet advertising industry. They provide a number of
high-quality industry publications and moderated interactive forums that promote
the global exchange of industry information and encourage business networking.
The Online Advertising Discussion List focuses on
professional discussion of online advertising strategies, results, studies,
tools, and media coverage. The list also provides editorial coverage of
conference of interest to people in the Online Advertising industry.
Comprehensive retailing portal. B2B, B2C, CRM, and all your other favorite acronyms covered here.
The Direct Marketing Association
The DMA has been representing direct
marketing since 1917. Whatever a marketer's size, market or media, the DMA
serves to help members achieve bottom line success and satisfied
Association for Interactive Marketing, the "trade association
for business on the internet." Now a subsidiary of the DMA.
Local (Near Me) Internet Organizations
Tampa Bay Wired