Drilling Down Home Page Turning Customer Data
into Profits with a Spreadsheet
The Guide to Maximizing Customer Marketing ROI

Site Map


Book Includes all tutorials and examples from this web site.

Get the book!

Purchase Drilling Down Book

Customers Speak Up on Book & Site


About the Author

Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Marketing Productivity Blog

Ask Jim a Question

 What is in the book?
 Productivity Blog
 CRM     Simple CRM
 Customer Retention
 Relationship Marketing
 Customer Loyalty
 Retail Optimization
 Telco/Utility/Services 		  Visitor Conversion
  Visitor Quality
  Guide to E-Metrics
  Customer Profiles
  Customer LifeCycles
  LifeTime Value
  Calculating ROI
  Workshops/Services 		  Recent Repeaters
  RFM
  Retail Promotion
  Pre-CRM ROI Test
  Tracking CRM ROI
  Tutorial: Latency
  Tutorial: Recency
  Scoring Software 		  About Jim
  Consulting
  Praise
  Contact
  FAQ
  Search
  Downloads
  Privacy

Charts for Text Download

Looking for the text that goes with these charts?  Click here.

Graph 1

Graph 2

Graph 3 

Get the book at the publisher's web site, Booklocker.com

Take the Tutorial on Future Customer Value, LifeCycles, and LifeTime Value

Learn Customer Marketing Concepts, Metrics, and Tools (article list)

 

 
 

 
    Home Page

 


Get the first nine (9) Chapters of the NEW Drilling Down book by e-mail FREE!  

Just Subscribe to my monthly High ROI Customer Marketing newsletter and you'll get a new Chapter of the Drilling Down book every 3 days.  You can easily cancel the book series any time.

About the 9 Chapters

About the Newsletter

I Value Your Privacy

 

   
   

/