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The Guide to Maximizing Customer Marketing ROI

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Book Contents

 What is in the book?
 Productivity Blog
  Simple CRM
 Customer Retention
 Relationship Marketing
 Customer Loyalty
 Retail Optimization
  Visitor Conversion
  Visitor Quality
Guide to E-Metrics
  Customer Profiles
  Customer LifeCycles
  LifeTime Value
  Calculating ROI

  Recent Repeaters
  Retail Promotion
  Pre-CRM ROI Test
  Tracking CRM ROI
Tutorial: Latency
  Tutorial: Recency
  Scoring Software
  About Jim

Drilling Down Software: Bug Report

If you're experiencing a problem with our Microsoft Access application, you're lying.  Just kidding!!!  Go ahead and tell me about it using the bug report form.  There are no outstanding requests for fixes at this time.  You may want to check out the list of fixed problems.

If what's on your mind is more of a comment on the site itself,  please use the suggestion form instead.

Please be as specific as possible when describing the problem.

  1. What version of the software are you using?

  2. What operating system are you using?

  3. Please enter a brief one-line description of the problem:

    (example: "File import will not complete")

  4. If the problem is reproducible, please list
    the steps required to cause it, leaving a blank line between steps:



1. Create comma delimited file. 
2. Import file
3.  Open main screen

If the problem is not reproducible (only happened once, or occasionally for no apparent reason), please describe the circumstances in which it occurred and the symptoms observed: (note: it is much harder for us to fix non-reproducible bugs)

  1. If the problem causes any error messages to appear, please write down the exact text displayed and enter it here:


  1. Please provide us with the following information so we can contact you:


We may need to contact you for more information, such as if we have trouble reproducing the problem you describe.

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Known Outstanding Problems


Resolved Problems or Desires / History

Number Three:

On 9/5/02, we released a modification which resolved a problem some people were having with larger databases blowing up the app.  Now, we never claimed you could cram a huge database through Access, and we were told not to have much hope over 100,000 rows of data or so.  Still, depends on your set-up I suppose, so if you break the 100K row mark with the app, shoot me an e-mail, will ya?  The Access 97 version was not and will not be modified for large databases.

Number Two:

On 3/27/02, we released version 1.2, which resolved a "problem" people were having with non-numeric characters in the Customer ID field.  Originally, we intentionally restricted this field to numeric characters to help prevent the pain people may experience down the road from using non-numeric info in this field.  Please, talk to your IT people about this issue.

But the customer is always right, so you get what you asked for in this release.  For small biz people testing a lot of new ideas, providing this option can make a lot of sense - it is simply easier to deal with the process when you can use "anything" for a Customer ID in your database.  Companies facing longer-term issues might think twice about using this approach.

Only the Access 2000 version of the application has this extended character set capability.  The Access 1997 version does not and will not be updated to include it.

Number 1:

A permission problem with Microsoft Access 2000 was reported on 12/5/00; it was resolved on 12/5/00.  Permission parameters have been modified and an additional file is now included with the download package so the program will work equally well with Access 97 or Access 2000 under various configurations.


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This is the original Drilling Down web site; the advice and discussion continue on the Marketing Productivity Blog and Twitter.

Download the first 9 chapters of the Drilling Down book here: PDF
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